At Millfield Media Print Shop we get asked a lot about artwork guidelines, so I thought I would give some guidance.

PDF is now the industry standard method for submitting artwork for printing, because it generates smaller files and, when used correctly, it ensures that all graphics/fonts are properly embedded to enable them to be printed so correctly no matter which computer you print them from. If you have multiple pages you will need to create  a multi-page PDF. Ideally, all fonts in print ready artwork should be converted to outlines to avoid any potential font embedding issues. We suggest you is choose the highest available quality setting, look for “print quality”, “press quality” or “high quality” and we recommend at least 300dpi resolution or more.

crop marks

The above image shows the marks at each corner are crop marks, showing the printer where to cut. All  artwork needs to be supplied with crop marks added to each corner and set with a 3mm bleed to each edge – this ‘bleed’ edge will be trimmed off in production but it is necessary as any colour or images need to ‘bleed’ over the finished size so that you get a nice clean edge (no paper showing on the edge).

If bleeds are not included, then to mimic the appearance of the bleed, we have to cut into the edge of the document and you’ll end up with a printed document which is 4 or 5mm narrower and shorter than you intended. If you’ve got some text very close to the edge of the page these may be completely cropped off.

For this reason we recommend keeping all text, logos etc inside the ‘safe area’ to avoid any possible cutting issues. There’s inevitable movement with print in the cutting process and if you have text close too the finished size line it may be cropped. We advise you to set the safe area 5mm in from the finished size plus ones

To get the best colour match we require artwork to be set as the CMYK color model which is a four colour process used in colour printing and used to describe the printing process itself (Cian Magenta Yellow and Key which is black)

The colours of your artwork will always look brighter and richer on screen or on your monitor as it’s a back lit screen and those colours are made up of three colours Red, Green and Blue (RGB) which will always be slightly darker than how it appears on a computer because the colour is reproduced from four colours, the standard print(CMYK) then printed onto paper or board (which can also affect colour) then left to soak into the stock and dry.



I hope this information is helpful, contact me for more details or visit our website to see our wide range of products





Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s