In the print world its all about the paper, and as you would expect we are pretty clued up on this subject. Choosing your paper quality and weight is fundamental to your finished product so we think you should choose wisely. Paper quality or Grams per square meter (GSM) as it is known, means the higher the number the heavier the paper. When it comes to finalising the requirements of your print job, be sure to consider the weight of paper on the inside as well as the cover. We would suggest that if you want to provide a professional quality finish then opting for heavier paper is your best choice.

The first thing you decide will be getting your design, content and brand right by ensuring that the images etc are first class which is absolutely right. You will then decide the size and how many pages it will have. (Remember this is a multiple of 4). Next you will be deciding how many you want printed which will perhaps decide on the budget that you are working within.

You don’t want to go to the trouble of spending a lot of time and money in designing your brochure only to print it on really light, thin paper. So deciding on the right paper weight for your brochure is just as important and it will add value to what it is you are offering if you opt for a nice coated finish. Remember customers like the feel of things, so if you get the quality right you may get a better return on your investment.

Although deciding on the paper quality will impact the cost and quality of your brochure, remember that this will provide the first impression for your potential customer. Another point to consider that if you allow a longer lead in time, this will give you the opportunity to keep some cost down. If you need it urgently you will pay a premium for this privilege.

All paper starts its life as uncoated then the preferred finish is added to your job.  Choosing what you need and what it will say about your brand is the first port of call.  Gloss paper comes in 130gsm 150gsm and 170gsm which is normally used for flyers and leaflets as it has a high shine. As the ink dries well there is no need for a seal varnish as the ink does not rub off. Matt paper isn’t shiny because it is coated with a matt lamination which prevents glare. This type of paper is also suitable for reports, brochures and leaflets particularity as it is available in heavier paper.

Silk coated paper is the in betweener, it has a beautiful smooth silky coating which is smooth to touch without the shine. This type of paper is suitable for magazines, books, catalogues and flyers.

Uncoated paper has no coating, making it excellent to absorb the ink receptivity which makes it ideal for forms, appointment cards letterheads and memo paper because it is ideal to write on. This specialist paper can also be used for invoice pads, receipt books and order pads using carbonated paper, as it has a coating on the surface which transfers the written image onto the paper below, so you dont need a carbon sheet. Lamination provides extra durability, strength and style so that you really make an impression, because they look and feel amazing and can be either matt or gloss.

UV Gloss coating is a premium coating that makes aspects of your design really stand out. It provides a much greater shine than gloss paper, particularly when added to a laminated finish as the Spot UV Varnish will make your logo, pattern or name stand out. I recently saw on on a musicians business card, as he had the black of the piano keys with a SPOT UV and it really stood out which is what will get you remembered if you get it right.

If you want to make an amazing impression and add a little bit of luxury to your design consider adding some metallic silver or gold foil highlights and stand out with something really special.

We can help with any advice and guidance, or you would like a free sample pack, please get in touch for details Millfield Media Print Shop

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