Exhibiting on a budget if you are an SME

Exhibitions are designed to help  you to meet the people that matter to your business under one roof, and networking with your potential customers. Or you may be organising your very own launch party or a product demonstration. Whatever the reason they can be daunting to organise, expensive to attend and it can be a stressful time. However,  if you plan in advance, take time to decide what you need we can help you keep your print spend down and remove a little bit of that stress.

If you’re exhibiting in the next couple of months, you need to show off what your business is capable of.  Do you know which products or services you going to promote ? Are you there to launch a new product , service or special offer for people signing up on the day perhaps? or are you just building your brand. Is this your first exhibition in your new business ?

If you have a  marketing strategy you will already have identified your best customers, understand their needs and how you can persuade them to buy from you. People buy from people they like and trust.

Whatever the message you are trying to give out at your stand , make sure you have all the relevant information, materials and giveaways to hand so that you can advise and impress  your visitors and potential customers, and that you order enough to go around. Take time to network and feel confident when customers approach your stand. Have a bowl of chocolate or sweets as often people dont get time to have any lunch so it gives you the opportunity to talk to people even if they only want a sugar rush.

You may get a lot of leads but to make sure that you stand out have a really impressive business card or giveaway for your potential customer to insure a return on investment and that they remember you for all the right reasons. Be helpful and knowledgeable about your brand, while being warm and approachable.

Roller banners 0r Pop-Up Banners are an ideal way to present your business at an exhibition or event giving out your key messages, and helping you stand out. Using the latest digital printing technology we can print your images to a very high standard which will give your business the edge. At Millfield Media Print Shop our banners start from £36 so they are suitably priced for SMEs. They are printed on 610gsm Stoplight Maxflat Media, they are made to last and they are supplied with a black, padded carry case to prevent damage in transit and start from £36 with free delivery and are easily put up.

spot uv

Have you thought about being a little different and are you brave enough to stand out and highlight an aspect of your design. If the answer is yes then you need  a SPOT UV business card . They are printed on 450gsm Silk stock, full colour, double sided then matt laminated to both sides, we then add the Spot UV Varnish to any part of your design; such as logo, pattern or name.

What about a bookmark for a giveaway everyone reads, or has a diary. These are really inexpensive and could match your SPOT UV business cards. Click on the link  if you would like a bespoke quote