Tips to consider when designing a brochure

Having a great brochure/leaflet is fundamental to your brand. There are so many options available. The first step is choosing what sort of brochure or leaflet your business needs and what it will say about your brand. This could be one of your bestselling marketing tools but remember it must grab your customer’s attention so concentrate on key messages, decide what you are wanting to say or sell. Keep it simple but try to be different from all the other flyers that are posted though your customers door.

Then it is about getting your design right. You could use the skill and flair from a graphic designer, who will be able to advise and guide you. They will sit down with you to understand your brand, what your key message are and the tone of voice you use as a business. They will take you through their work for other brands. Throw some ideas round together perhaps using mood boards, brainstorming with other team members to discuss what your business needs are. You don’t want to go to the trouble of spending a lot of time and money in designing your brochure only to get it wrong at the print stage, follow our step by step guide

Choosing your paper quality and weight is fundamental to your finished product so we think you should choose wisely. Paper quality or Grams per square meter (GSM) as it is known, means the higher the number the heavier the paper. When it comes to finalising the requirements of your print job, be sure to consider the weight of paper on the inside as well as the cover. I would suggest that if you want to provide a professional quality finish then opting for heavier paper for the outer covers. Although deciding on the paper quality will impact both the cost and quality of your brochure, please remember that this will provide the first impression for your potential customer and will say a lot about your business, your printer will advise and guide you.

TIPS

• Decide what your objectives are and what you are trying to achieve.

• Who is your target audience and what are you selling?

• This will then determine whether you need a brochure, booklet, flyer or tri fold leaflet?

• What size do you think it should be A4 A5 and how many pages? (remember printers need it to be a multiple of 4)

• Choosing the right paper weight and quality and finish is just as important as the design itself. It will add value to the service or goods that you are selling. Opt for a nice coated finish. Remember customers like the feel of things, so if you get the quality right you may get a better return on your investment.

• Have you got your brand colours and codes?

• Will your printing be folded, collated, stapled or bound?

• Is the cost of finishing included in the quote?

• Decide on the amount, this will affect the cost as larger amounts will be done lithographically, smaller amounts will be done digitally.

• When do you need them by as this may well affect the cost?

• One thing to stress is you cannot compromise when it comes to good quality images. Particularly if you are looking to showcase your brand. Getting it right first time, will save you money in the long run. Which is why using a professional photographer will bring your brand to life, the photos will be exclusive to you and your business and you will have the edge over your competitors.

• Get a quote for a couple of different amounts and finishing options from your printer

• Allow time for it to be checked for clarity and for errors by other people in your group. Paying attention to spelling, numbers etc. Your printer will not do this.

• Make sure the artwork is in the agreed format and get it to your printer on time

If you would like some help advice or a quote please contact us

Stuck on you

A label or sticker is the first thing that catches a customers eye. In those first few moments they could decide whether or not they want your product. Customising labels or stickers gives you the opportunity to add text or graphics to a surface, promoting your brand and getting key information in front of your potential customers

When it comes to marketing Sticker advertising is cheap, versatile and effective as it allows you to print hundreds of any size in a variety of shapes. If you are a smaller business, on a low budget you have an amazing opportunity to brand all your products, parcels, envelopes and brochures with this really cost effective solution. Dont be afraid to do something different as your business will stand out more if you go with your brand and instinct. Dont copy what everyone else is doing.

Have you just won an award or brought out a new product? Put that award on a sticker to let your customers know how good you are and how proud you are that you won. If you have a new product or service shout about it. For example if you are a cupcake company, add a new variety cupcake image of your sticker and put onto your boxes, when customers see it they will be tempted to buy it next time.

Stickers and labels are becoming more and more necessary for advertising or promoting products and offers, because they catch peoples eyes and imagination. Brands want to be different but need to stand out. How you make this work on a budget depends on the type of stickers or labels that will help your brand to stand out. We can help you to create your artwork then all you do is stick them on. The choices are endless. . .

Digital Sticker Sheets give you the option to have multiple designs or colours die cut to intricate shapes. They can be supplied as circles, ovals, rectangles or squares. They come on rolls, sheets or individual labels for different uses perfect for highlighting your brand and product.

Transfer stickers are made from black vinyl with a Matt finish on the backing and transfer paper. They are easily applied to any smooth surface such as glass, metal or plastic, they come in a range of sizes, and are suitable for indoor or outdoor because they are opaque.

Clear stickers and Round Corner Stickers and are printed full colour on clear vinyl, they are a thick and durable vinyl with a UV laminate that protects from scratching, rain and sunlight. Our Kiss Cut Stickers are easy peel with the same specification

The Clear Cling Stickers are made of polypropylene which is environmentally friendly, recyclable and non-toxic.These are different to self Clings or vinyl Clings as they are electro static which allows these to stick to almost any surface including wood, plaster, glass and brick and have either a clear or white background.They can be peeled off and re-positioned and are reuse-able. They are adhesive free and leave no sticky residue so are perfect to create a temporary display.

Contact us for a bespoke quote or advice on how to get your brand out there and see what your options are for the type of business you are.